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Marketing

B2BFYI #15: Why your buyers can't find you (+5 channels to consider)

Mar 6, 2026

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16 min read

B2BFYI #15: Why your buyers can't find you (+5 channels to consider)

And how to allocate your marketing spend to fix it

Chris Bennett
Chris Bennett

Marketing

B2BFYI #8: Intentionality in B2B marketing

Jan 9, 2026

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12 min read

B2BFYI #8: Intentionality in B2B marketing

Lower budgets, higher demands. Get results by being intentional.

Chris Bennett
Chris Bennett

Marketing

B2BFYI #7: How to build authority as a B2B marketer

Dec 19, 2025

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14 min read

B2BFYI #7: How to build authority as a B2B marketer

A Q&A with Kate Scammell-Anderson.

Chris Bennett
Chris Bennett

Marketing

B2BFYI #6: Rethinking 'why' for B2B

Dec 12, 2025

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13 min read

B2BFYI #6: Rethinking 'why' for B2B

If you want to drive revenue, start with their problem, not your passion.

Chris Bennett
Chris Bennett

Marketing

B2BFYI #5: The slow death of the marketing department

Dec 5, 2025

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19 min read

B2BFYI #5: The slow death of the marketing department

We're not in Kansas anymore. Or the 80's. Buckle up.

Chris Bennett
Chris Bennett

Marketing

B2BFYI #4: The ultimate B2B marketing ideas cheatsheet

Nov 28, 2025

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34 min read

B2BFYI #4: The ultimate B2B marketing ideas cheatsheet

A giant long list of ideas and inspiration 💡 223+ tactics for complex B2B marketing.

Chris Bennett
Chris Bennett

B2BFYI™

The newsletter that treats B2B marketing like the complex job it actually is. Brand, Marketing + Tech. Published weekly.

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