B2BFYI™
The newsletter that treats B2B marketing like the complex job it actually is. Brand, Marketing + Tech. Published weekly.
Articles
Apr 2, 2026
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11 min read
B2BFYI #17: The rebrand waiting room
A survival guide for B2B marketers stuck in limbo.
Mar 13, 2026
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13 min read
B2BFYI #16: The 4 stages of brand authority
And why most B2B brands are stuck at Stage One.
Mar 6, 2026
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16 min read
B2BFYI #15: Why your buyers can't find you (+5 channels to consider)
And how to allocate your marketing spend to fix it
Feb 20, 2026
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12 min read
B2BFYI #14: The authority levers to keep during a rebrand
What to look out for and what to avoid.
Feb 13, 2026
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17 min read
B2BFYI #13: The 7 moments where your rebrand goes off the rails
And how to prevent them from happening.
Feb 6, 2026
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14 min read
B2BFYI #12: Your brand positioning questions answered
Today I answer 7 questions submitted by the B2BFYI community.
Jan 30, 2026
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21 min read
B2BFYI #11: Choosing the right CMS
What works best for you, your team and your business.
Jan 23, 2026
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20 min read
B2BFYI #10: Every rebranding risk explained
Change is hard. And risky. Let's plot the safest path.
Jan 16, 2026
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10 min read
B2BFYI #9: Standing out when everyone sounds the same
The more you try to differentiate, the more you converge.
Jan 9, 2026
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12 min read
B2BFYI #8: Intentionality in B2B marketing
Lower budgets, higher demands. Get results by being intentional.
Dec 19, 2025
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14 min read
B2BFYI #7: How to build authority as a B2B marketer
A Q&A with Kate Scammell-Anderson.
FAQs
What topics does this newsletter cover?
We cover brand, content, technology and lead gen for complex B2B marketers.
How often will I receive new issues?
We send out a fresh edition weekly, delivered on a Friday. We alternative between a longer deep-dive + short-form insights.
What if I have feedback or topic suggestions?
Just hit “reply” to any issue. We’re eager to improve and ready to dig into areas that truly resonate—your feedback can shape our future coverage.
Who writes B2BFYI?
It’s written by industry veterans Chris Bennett (Strategy), Geoff Bretherick (Creative) and Philip Bennison (Tech). We’ve got nearly 60 years of experience between us building brands and platforms for B2B businesses.